Market

MAG Interactive operates in the global games market as developer and publisher of casual mobile games. The majority of our users are located in North America, Europe and Oceania. Some key aspects of the market are summarised as such:

  • In 2016, the size of the global gaming market was estimated to be worth USD 101 billion, out of which USD 39 billion was attributable to mobile gaming.
  • The global mobile gaming market is estimated to grow 12 per cent annually between 2017 and 2020 and is expected to represent 51 per cent of the total global gaming market in 2020.
  •  Gaming is taking an increasingly large share of the global consumer spend on entertainment, increasing from 35 per cent in 2008 to 53 per cent in 2015.
  •  MAG Interactive’s core geographic markets (North America, Europe and Oceania) together make up 35 per cent of the global mobile gaming market.
  •  MAG Interactive focuses on the casual gaming niche which, as an example, represents 20 per cent of the North American mobile gaming market.

The global gaming market

The global gaming market has grown rapidly in recent years. Between 2012 and 2016 the market grew from USD 70.6 billion to USD 101.1 billion, corresponding to a compounded annual growth rate of 9 per cent. The market is estimated to have an annual turnover of USD 108.9 billion in 2017 and to grow at an annual average rate of 6 per cent from 2017 until 2020, at which point the market is estimated to be worth USD 128.5 billion.

The mobile gaming market´s size and growth 

Mobile gaming has been the fastest growing segment in the global gaming market with an average annual growth rate of 30 per cent between 2012 and 2017. Growth is expected to continue albeit at a lower rate. Newzoo estimates that the mobile gaming market will grow at a compounded annual growth rate of 12 per cent between 2017 and 2020. Other segments (PC and TV/console gaming) grew with an average annual growth rate of 2 per cent between 2012 and 2017. Between 2017 and 2020, the other gaming segments are expected to grow 0 per cent annually.