Released in 2012, Ruzzle has been downloaded over 60 million times and continues to be one of MAG's core products. Thanks to a loyal and committed player base, the game provides long-term stable dividends.
Continued investment was made during the year to improve the in-game economy, partly through expanding and improving the content, and partly by the introduction of new types of tournaments during Q4.
The company has seen a positive trend in revenue from advertisements in Ruzzle due to optimizations of in-game and ads functionality. ARPDAU has also improved when compared to the previous financial year.