QuizDuel is one of MAG's largest games in terms of the total number of active players, and with one million daily players is the biggest trivia game in Europe for iOS and Android. The game has also reached 100 million downloads during the year, an impressive milestone for a product that has existed since 2012.
During the 2018/2019 financial year, the company continued to integrate QuizDuel into MAG's infrastructure and invested in a number of improvements to the game. During Q1, the BlitzQuiz game mode was released as a step towards improving monetization and it resulted in positive revenue development. Q4 saw an improvement of the in-game economy with an increase in ARPDAU of 60% compared to the same quarter last year. At the same time, the migration of the game to MAG's infrastructure has lowered the cost per player per day for the company.
During Q4, a new user interface of the game was launched, partly to modernize the game's design, partly to make the transition easier for the players to the planned sequel of QuizDuel.
The expected decline in revenue during the summer months was also stifled thanks to extra investments of new content.