WordBrain is one of MAG's evergreen games with a dedicated player base. At the end of the previous fiscal year, the negative trend in revenue was reversed as a result of the decrease in marketing volumes.
Thanks to continued optimization of the game's content during the 2018/2019 financial year, WordBrain has stabilized. Both in terms of long-term retention and the number of daily active users, which has had a positive impact on revenue which has now reached a healthy level.
As the company's vision and strategy is to create added value for the players continuously, MAG has continued to invest in new content in WordBrain; daily puzzles, multiple events and a new design that has created a joint positive impact on the commitment of the dedicated players.