Since the release of Word Domination in May 2018, the game has reached a steady base of over one million active players per month and over eight million downloads in total. The game has continued to grow with new optimizations, which have resulted in the positive development of both ARPDAU and revenue.
During the financial year 2018/2019, the company expanded the social aspect of the game with several game modes. During Q3, subscriptions were also introduced. For a monthly fee users can become VIP players, receive special content and an advertising-free gaming experience - a way to create added value for dedicated players and secure long-term revenue. These optimizations have had a positive effect on the long-term engagement of the players, resulting in improved ARPDAU.