MAG Interactive operates in the global games market as developer and publisher of casual mobile games. The majority of our users are located in North America, Europe and Oceania. Some key aspects of the market are summarised as such:
The global gaming market has grown rapidly in recent years. Between 2012 and 2016 the market grew from USD 70.6 billion to USD 101.1 billion, corresponding to a compounded annual growth rate of 9 per cent. The market is estimated to have an annual turnover of USD 108.9 billion in 2017 and to grow at an annual average rate of 6 per cent from 2017 until 2020, at which point the market is estimated to be worth USD 128.5 billion.
Mobile gaming has been the fastest growing segment in the global gaming market with an average annual growth rate of 30 per cent between 2012 and 2017. Growth is expected to continue albeit at a lower rate. Newzoo estimates that the mobile gaming market will grow at a compounded annual growth rate of 12 per cent between 2017 and 2020. Other segments (PC and TV/console gaming) grew with an average annual growth rate of 2 per cent between 2012 and 2017. Between 2017 and 2020, the other gaming segments are expected to grow 0 per cent annually.