MAG Interactive AB (publ) presents interim report Sep 2017 – May 2018


”Two global game launches and improved earnings

On the last day of the reporting period, we launched the game Word Domination globally on App Store and Google Play. The game received strong support from both Apple and Google with solid exposure on the front page of the stores in all major western markets. Word Domination has now reached more than a million players and we believe it will be an important product for MAG for years to come.

During the first half of June, the game Paint Hit was launched globally on App Store and Google Play and we announce today that the game has surpassed five million downloads. Paint Hit is a so-called Hyper Casual game which is a new category of games for MAG and we look forward to seeing how the game will develop over time.

The earnings for the period (EBITDA) increased by 10% compared to the same period last year. This is the result of a strong underlying profitability where the contribution from games increased by more than 40%.

Our ambition is to increase our investments in marketing over time, and we see an increase in both marketing volume and revenue in June versus the end of the reporting period thanks to the two new game launches.”



  • The Group's Net sales for the period were 51,202 KSEK (75,139 KSEK),  a decrease of 32% compared to the same period previous year. Net sales adjusted for currency effects is 51,832 KSEK.
  • The Group's game contribution for the period was 31,103 KSEK (21,231 KSEK), an increase of 46% compared to the same period the previous year. 
  • Daily and monthly active users (DAU and MAU) were 2.9 million and 9.7 million respectively during the quarter, an increase 60% and 22% respectively compared to the same period previous year.
  • The Group's EBITDA for the period was 5,417 tkr (4,919 tkr) an increase of 10%.


  • On June 11 the company announced the release of the game Paint Hit and on June 12 further announced that the game had reached 1 million downloads.

Full interim report is available at http://www.maginteractive.com/investor-relations/.

Further reporting dates


Interim report September-August 2017/2018 and year-end report    17 October 2018     


The 4th of July at 10:00, CEO Daniel Hasselberg and CFO Magnus Wiklander will hold a Twitch video cast call to present the interim report. Link to the Twitch feed www.twitch.com/maginteractive.
More information is available at www.maginteractive.se/investor-relations.

This announcement contains inside information pursuant to Article 7 of the EU Market Abuse Regulation relating to MAG Interactive AB (publ). The information was submitted for publication through the agency of the contact persons set out below, on July 4th, 2018 at 08.00 CET.
For additional information, please contact:Daniel Hasselberg / VD / +46 (0)8 644 35 40 / daniel@maginteractive.com   Magnus Wiklander / CFO / +46 (0)8 644 35 40 / magnus.wiklander@maginteractive.com

About MAG Interactive
MAG Interactive is a leading developer and publisher of casual mobile games for a global audience. MAG Interactive reaches over 10 million active players every month and the game portfolio consists of ten successful games with over 200 million downloads, including successful titles Ruzzle, Quiz Duel and WordBrain, all of which have reached #1 spots on the App Store and Google Play. With offices located in Stockholm and Brighton, MAG Interactive’s games are distributed through virtual app stores allowing for global reach with minimum effort. MAG Interactive is listed on Nasdaq First North Premier with ticker MAGI. Avanza Bank AB is acting as MAG Interactive's Certified Adviser. For more information visit www.maginteractive.com.